Forever 21
The underside of the Forever 21 Shopping Bag (Photo courtesy of Forbes Magazine)

by Jade Hanley

Young adults everywhere shop at the fashion-filled store Forever 21, but often miss the secret message at the bottom of their shopping bags.

Printed underneath each bag is “John 3:16”. John 3:16 states, “For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life.”

So what does this have to do with the fashion industry? Not much. The company is founded by Do Won Chang and Jin Sook, who are devout Christians and aren’t afraid to market their faith. The question comes down to whether the marketing of a clothing company should include that faith.

In an interview with CNN in 2012, Do Won Chang was asked just that. Chang responded through a translator, “I don’t think it has anything to do with religion. Everyone, including women, want to be beautiful… I’m actually happy and grateful to be contributing to that cause.” Chang also says that “they have the right to decorate their God-given bodies beautifully.”

Chang just wanted to portray his religious belief, and spread love. Through the company, he has been able to achieve just that. As to why he placed the verse on the bag, he states, “I hoped others would learn of God’s love. So that’s why I put it there.”

Though people shop at Forever 21 everyday, there is a message at the bottom of their bags that may be missed. It’s devout love for each other.