by Brittany Ambrosino


What do you get when you mix makeup, YouTube stars, and beauty addicts? Well, you get a little thing called BeautyCon. BeautyCon is a not- so- little beauty convention for lovers of beauty and makeup of every kind.

BeautyCon has taken place in many cities including Los Angeles, Dallas, New York, and even London!

October 17th, 2015 marked BeautyCon’s second convention in New York. Taking place at Pier 36, thousands of beauty lovers lined up to get in.

BeautyCon consists of two things: makeup and those who love it. BeautyCon mixes both makeup and well known people who love it too.

Youtube has a growing community of “beauty gurus” who devote their channels to talking about beauty by reviewing products, doing tutorials, or showcasing hauls. Some gurus even get paid by YouTube due to their channel’s popularity. I mean, who wouldn’t love having YouTube as their everyday job?

What sets BeautyCon apart from other beauty conventions is that it merges these beauty gurus with their fans. Depending on which tickets you purchase, fans are able to sit in on panels these YouTube stars partake in, as well as getting meet and greet opportunities with them.

The other part of BeautyCon is the makeup! All different kinds of booths representing different beauty brans set up to sell products and give away free stuff.

Brands such as Tarte, NYX, QVC, Ricky’s, Revlon, Maybelline, Aeropostale, Crown Brushes, and Ardell were just some of the many brands there.

BeautyCon was amazing. Being a beauty addict myself, it was a crazy experience being able to be around others like myself. Although it was insanely hectic, it was a great place to get awesome deals on makeup products I wanted. BeautyCon is a must for anyone who love great deals, a fun environment and, obviously, makeup! It’ll be sure to satisfy all your beauty needs!