Drake Drops Surprise Mix Tape: “If You’re Reading This It’s Too Late”

If You're Reading This It's Too Late

Cover for Drake's "If You're Reading This, It's Too Late" (Photo courtesy of unrecorded.mu)

by Brittany Ambrosino

If you were on any type of social media the night of Thur., Feb. 12, it’s safe to say that you were reading the buzz surrounding famous rapper, Drake. Why? The Toronto born rapper “pulled a Beyoncé” and released a full length mix tape, If You’re Reading This It’s Too Late, with no prior knowledge to his fans.

The 17-track mix tape was released through iTunes on Thursday night for $12.99. Within the first three days of its release, 500,000 copies were sold. According to HitsDailyDouble, it is expected to go gold in less than a week, which would make it a close runner up for best-selling album of 2015 so far, falling shy of Taylor Swift’s 1989.

If You’re Reading This It’s Too Late is the first mix tape Drake has dropped since his release of So Far Gone in 2009.  Many are noticing that this album is unlike the past few projects Drake has released; while this is a hearty mix tape with many tracks, there really isn’t a single song that resembles one we could hear on the radio anytime soon.

Dropping the vulnerable and “soft” persona, the only song that gives a more emotional vibe is “You & the 6,” which is more of an open letter to his mother describing the relationship the two share.

In this mix tape, Drake’s jabs are more direct and less humble than his past lyrics.

Making major buzz was his jab at fellow rapper Tyga, ridiculing his relationship with seventeen year old Kylie Jenner in “6pm in New York.”

He says, “Oh you tried, it’s so childish calling my name on the world stage / you need to act your age and not your girl’s age.”

Drake’s mix tape is taking on a darker vibe, in shadow of his last album, Nothing Was The Same. Fans are saying this one is the “full” Drake as we’re allowed a closer peek into his personality—we get a feel for his past and the mistakes he’s made, as well as his plans for the future. We get a feel for his sense of humor and the troubles he’s faced in his personal life and career.

Drake is only destined for more success when he releases his anticipated fourth album, Views From The 6, at some point this year.

It’s relatable, it’s real, and that’s what sums up Drake’s appeal.